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29:Revolutionize Your B2B Paid Media: Ditch In-Platform Targeting for B2B Targeting Tools!
Stock targeting in ad channels like Google, Facebook, and TikTok may not be the best option for B2B companies. It can be difficult to accurately target your ideal customer profile and personas. We've tried working around these limitations for years, but it's led to many failed tests, with the exception of LinkedIn.
Recently, we've been experimenting with B2B targeting tools and the results have been astounding. We're now able to focus on where our audience consumes content, rather than being limited to Paid Search and LinkedIn.
Join us this week as we share our experience with these tools and how they've been a game changer for our B2B marketing efforts.
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By Andy Groller and James KravicStock targeting in ad channels like Google, Facebook, and TikTok may not be the best option for B2B companies. It can be difficult to accurately target your ideal customer profile and personas. We've tried working around these limitations for years, but it's led to many failed tests, with the exception of LinkedIn.
Recently, we've been experimenting with B2B targeting tools and the results have been astounding. We're now able to focus on where our audience consumes content, rather than being limited to Paid Search and LinkedIn.
Join us this week as we share our experience with these tools and how they've been a game changer for our B2B marketing efforts.