Every organization needs and usually wants to get more exposure to grow. But there are myths about PR and exposure that cause entrepreneurs, authors and organizations to seek out fame without thinking through why, how and where a media appearance can impact their business. They go into it blind not knowing where to find opportunities, who to connect with or how to showcase their message so it’s media-WORTHY in the first place. In this episode we will talk about the three things every entrepreneur, author or brand must know BEFORE you go after media appearances and mentions to ensure that you are putting out the right message and communicating the right benefits for the audience. View the Show Notes at: http://happyhoureffect.com/get-more-exposure/