"EdUp Edge: The Scoop on Career Schools, Leadership & Life Hacks"

3. 3 - Enrollment Management Strategy


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During enrollment, students are on top of the priority list. In this process, the admissions team and financial aid team play the biggest role. However, a lack of collaboration and communication always gets in the way. Financial aid sources and admission requirements sometimes appear to be two very distinct things.

The key to implementing an effective enrollment strategy lies in understanding the students: their background and financial capabilities. Proper communication and collaboration between the admission team and financial aid team can increase the likelihood of ensuring students' academic success and adjusting their financial aid package accordingly, reducing the risk of the student being forced to drop out of their program.

Key Topics of this Podcast:

0:02:42 Career Summary of a Professional Higher Education Professional

0:04:46 Access and Social Mobility in Higher Education

0:06:18 Bridging the Gap Between Admissions and Financial Aid

0:08:09 Collaboration Between the Admissions and Financial Aid Teams

0:12:45 Cross-Training Financial Aid Teams in Objection Handling

0:15:58 Student Engagement and Effective Communication in Admissions and Financial Aid

0:22:46 Increasing Enrollment in Higher Education

0:29:49 Increasing Financial Literacy and Shifting Perception of Prestigious Institutions


Key Topics in this Video:

  • Anything that happens in the enrollment falls and rises on leadership.
  • Building enrollment management structure that facilitates the alignment of admission and financial aid teams.
  • It is through collaboration and a high-level understanding that we can ensure providing students with the assistance they need.
  • Memorable Quotes from this Episode

    “We need to ensure that our admissions and financial aid folks are aligned and in that, we need to set up an enrollment management structure that facilitates that alignment.”

    “We need to start with structure and our top administrators need to make sure that they're setting their teams up for success.”

    “Decisions should be made on the experiences that the students need to have in order to graduate from your institution”

    “Always encourage our teams. It's not numbers, it's human lives that you're touching and getting the opportunity to transform.”

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    "EdUp Edge: The Scoop on Career Schools, Leadership & Life Hacks"By Kathy Belletty

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