Every great brand needs market segmentation if they're going to optimize user experiences (UX), personalize products and improve business focus. All of which, in turn, offer enviable advancements such as a greater return on investment.

Now we know that demographic, geographic, psychographic and behavioral segmentation are the main contenders. But one key player for B2B brands is Firmographic Segmentation.

In this podcast, you're going to learn the 7 essential factors of firmographic segmentation.

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