Brian goes over principles, strategies and tactics and how they can work in your business.

https://www.youtube.com/watch?v=-fpPo-z0I14

Transcription

Three action items that can screw up your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm holding a pen, I've got this here, it's already written in, I'm not going to write too much more on it than I could think of. And the reason is that I've already recorded this, well, I attempted to record it, I attempted to put this together and went through a very nice talk to a camera that wasn't recording. So here we go again.

Not that you need to know that.

This, what is this all about you, you've probably seen multiple things like this before, this is a remake of a video that I did when I first started the show.

And I have to keep going back to a lot of these principles, to reinstate them to keep everybody on track. Because not everybody sees your stuff all the time, we talk about that a lot, too, that's kind of a principle when it comes to content marketing is not everybody sees everything.

So you have to repeat yourself, I'm going to tell you about this because it is so useful. It is so important when you're dealing with any type of organization, or you're trying to accomplish anything with other people that you understand these different areas.

And this all has to do with an action within your business.

Now, this can work anywhere to this isn't just business, any type of action, any type of when you're attempting to reach some type of a goal when you're trying to build something, that these type of things are important.

So let me explain them to you real quick. These are principles, strategies, and tactics, everything that you do, or talk about, fits somewhere in here when it comes to your business. Let's start at the bottom.

People do these in different ways but I'm going to deal with the importance.

The level of importance is on the bottom, the important part that you need before everything else is your principles to your business.

Now, we talked about principle yesterday in terms of truth and something that's very solid, and something that's very noble.

This is more of how you translate that into your business, where are you going with your business, what's the point of your business, more than likely, those are the ideas of your business that are not going to change. There are certain pieces that will not change, they may adjust over time in terms of your understanding of them.

But the idea is they're solid, they're the foundation of your business. That's what a principle is, that's and you're not gonna you don't need a lot and they don't even need to be written down.

But they do need to be understood, the ideas need to be understood, and they need to be understood by anybody that is working within that business that is working with you on a regular basis to do these other things, strategies are the next level strategies are plans, any type of planning whatsoever, short term long term, the idea is that they don't last forever, strategies do not last forever.

So you can't just fall in love with a strategy and hold on to it. But you do need to stick with it long enough to see it through. A strategy has a beginning, middle, and end a strategy is we want to achieve blank.

So this is how we're going to get here from point A to point B, that we got to get from one place to the other strategies, the roadmap.