Hello, everyone!

Let’s talk content.

Today, we are talking about simple strategies authors can implement this week to improve their content.

Authentic content isn't just nice to have—it's essential for authors building meaningful connections with readers. While perfectly polished posts certainly have their place, it's often the casual, unfiltered moments that truly resonate and build lasting relationships with your audience.

As Jane Austen once demonstrated through her letters and personal correspondence, genuine connection happens when we allow ourselves to be seen. Today's digital spaces simply offer new ways to create these connections.

Ready to transform your content approach this week? Here are three immediately actionable strategies you can implement:

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1. Implement the 15-Minute Content Block

Why it works: One of the biggest barriers to consistent content creation is the perception that it requires hours of your time. By deliberately limiting yourself to short, focused blocks, you eliminate overthinking and tap into authenticity.

How to implement it:

* Set a timer for 15 minutes each day (ideally at the same time to build habit)

* During those 15 minutes, create and post one piece of content

* No editing for more than 2 minutes

* No second-guessing your topic choice

* Focus on documenting a genuine moment from your author journey

During your 15-minute block, consider capturing:

* The current page count of your work-in-progress

* A quote you're considering for your next chapter

* A book that's inspiring your current project

* A behind-the-scenes look at your writing space

* A challenge you're working through in your story

Remember: The goal isn't perfection but presence. Your readers would rather hear from the authentic you regularly than from a perfectly polished version occasionally.

NOTE - I highly suggest scheduling this time on your calendar to stay consistent.

2. Create a "Content Inspiration" Collection System

Why it works: Often, the moments most worth sharing happen when we're not in "content creation mode." By establishing a simple system to capture these moments, you'll never run out of authentic content ideas.

How to implement it:

* Create a dedicated folder on your phone for content inspiration photos ( I like to take screen shots or save to a dedicated folder if you are on Instagram)

* Start a quick-capture note on your phone for content ideas that occur throughout the day

* Place sticky notes by your workspace to jot down interesting thoughts during your writing sessions

* Set up a voice memo shortcut for capturing thoughts while driving or walking

* Create an email folder for reader interactions that might make good content (with permission)

The key is making this system as frictionless as possible. When you spot your cat curled up on your manuscript, or notice the stack of coffee cups accumulating during an intense writing session, or receive a meaningful reader message—capture it immediately. Capture that ideas as soon as you can.

Review your collection weekly, selecting 3-5 items to transform into content. This approach ensures your posts remain authentic while removing the pressure of real-time content creation.

3. Master the "Share, Then Shine" Formula

Why it works: Many authors struggle with what to say in their posts. This simple formula provides structure while maintaining authenticity.

How to implement it:

* Share something genuine from your author life (a photo, a short video, a thought)

* Then Shine by connecting it to your reader's experience or interests

The formula in action:

* Share: "Just hit the 50,000-word mark on my manuscript!" Shine: "That moment when the story finally feels real... have you had anything in your life that gave you that “OMG! This is really happening” feeling?"

* Share: "Research rabbit hole today – spent three hours learning about Victorian mourning jewelry." Shine: "The things we do for writing! What's the most random fact you like to share with people?"

* Share: "Writing at my favorite café today." Shine: "There's something about the background buzz that helps the words flow. But, I need to know… what’s your go-to coffee order?"

This approach ensures your content remains centered on your authentic experience while creating natural opportunities for engagement. The connection point transforms a simple update into a conversation starter.

Content Ideas to Try This Week

Ready to put these strategies into action? Here are specific post ideas you can create this week using the techniques above:

* Work-in-Progress Wednesday – Share a single sentence from your current project (blur out any spoilers!). Ask readers what they think might be happening in this scene.

* Behind-the-Book Friday – Show your research process for one element of your book. This could be reference books, a location visit, or even your browser history (keep it appropriate!).

* Writer Reality Monday – Share an unfiltered moment from your writing life: the coffee stain on your notes, the hand cramp from writing longhand, or the notification that your word processing program has crashed again.

* Character Connection – Share an object, location, or person in your real life that inspired an element in your book. Readers love these glimpses into your creative process.

* Bookshelf Reveal – Show a section of your bookshelf and share some of your favorite reads. This naturally creates conversation with readers about shared favorites.

NOTE - make sure you talk to readers and not just other writers with the content you are creating.

Remember, authentic content doesn't have to be complicated. By implementing these three strategies—the 15-minute content block, a collection system, and the share-then-shine formula—you'll create meaningful connections with your readers without overwhelming your already busy author schedule.

Which strategy will you try first? I'd love to know.

Until next week,

Melissa

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