In this episode, Darren Reinke chats with Kurt Kaufer, partner and Chief Marketing Officer of Ad Results Media. Kurt shares his insights on the importance of values-centric leadership, creating a values-centric organization, how values can help beat the competition, and using values to filter clients.

Ad Results Media is the leading audio and podcasting marketing agency that works with Fortune 500 and unicorn companies.

• The Origin of Brown Bear Digital, which eventually became Ad Results Media [1:00]
• Establishing their Values Pillars before They Launched The Firm [4:52]
• Making the Connection Between Values and Business [7:12]
• Using Values to Filter Clients [9:20]
• Communicating Values Externally to Customers [10:08]
• Living Up to Your Values [12:40]
• How Authenticity Leads to Happiness and Success [14:58]
• The Importance of Why [17:10]
• The Creation of Brand Pillars and Integrating Them into the Culture [18:00]
• Challenges of Growing and Scaling while Staying True to Your Values [22:36]
• How Values Shifted Over Time [27:38]
• How Values Helped Them Deal with Challenging Times [31:05]
• Advice for Leaders on Infusing Values into Their Teams [38:35]

• Ad Results Media Website
• On the Mic Podcast by Ad Results Media