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#3 | AI Bidding - Why Every Marketer Needs it in Their DSP
🚀 Why Every Brand Marketer & Agency Needs AI Bidding in Their #DSP 🚀
Think about it: Brand Marketers and Publishers priorities simply don't align.
Brand Priorities:✅ Deliver the budget in full!✅ Maintain even pacing✅ Optimize reach & frequency✅ Target the right audience✅ Achieve performance outcomes✅ Ensure attribution & measurement✅ Get fair pricing
Publisher Priorities:✅ Maximize revenue!
Here's the problem: without AI Bidding, #publishers and #SSPs will gladly take your money—often due to overbidding.
AI Bidding ensures smarter, data-driven bids that prevent wasted ad spend while still hitting performance goals. If you're not using it, you're leaving efficiency (and budget) on the table.
#AdTech #ProgrammaticAdvertising #DigitalMarketing #AI #MarketingStrategy #Advertising hashtag #MediaBuying #MarTech #AIinMarketing hashtag #DataDrivenMarketing
Think about it: Brand Marketers and Publishers priorities simply don't align.
Brand Priorities:✅ Deliver the budget in full!✅ Maintain even pacing✅ Optimize reach & frequency✅ Target the right audience✅ Achieve performance outcomes✅ Ensure attribution & measurement✅ Get fair pricing
Publisher Priorities:✅ Maximize revenue!
Here's the problem: without AI Bidding, #publishers and #SSPs will gladly take your money—often due to overbidding.
AI Bidding ensures smarter, data-driven bids that prevent wasted ad spend while still hitting performance goals. If you're not using it, you're leaving efficiency (and budget) on the table.
#AdTech #ProgrammaticAdvertising #DigitalMarketing #AI #MarketingStrategy #Advertising hashtag #MediaBuying #MarTech #AIinMarketing hashtag #DataDrivenMarketing
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By Steven Ohrnstein🚀 Why Every Brand Marketer & Agency Needs AI Bidding in Their #DSP 🚀
Think about it: Brand Marketers and Publishers priorities simply don't align.
Brand Priorities:✅ Deliver the budget in full!✅ Maintain even pacing✅ Optimize reach & frequency✅ Target the right audience✅ Achieve performance outcomes✅ Ensure attribution & measurement✅ Get fair pricing
Publisher Priorities:✅ Maximize revenue!
Here's the problem: without AI Bidding, #publishers and #SSPs will gladly take your money—often due to overbidding.
AI Bidding ensures smarter, data-driven bids that prevent wasted ad spend while still hitting performance goals. If you're not using it, you're leaving efficiency (and budget) on the table.
#AdTech #ProgrammaticAdvertising #DigitalMarketing #AI #MarketingStrategy #Advertising hashtag #MediaBuying #MarTech #AIinMarketing hashtag #DataDrivenMarketing
Think about it: Brand Marketers and Publishers priorities simply don't align.
Brand Priorities:✅ Deliver the budget in full!✅ Maintain even pacing✅ Optimize reach & frequency✅ Target the right audience✅ Achieve performance outcomes✅ Ensure attribution & measurement✅ Get fair pricing
Publisher Priorities:✅ Maximize revenue!
Here's the problem: without AI Bidding, #publishers and #SSPs will gladly take your money—often due to overbidding.
AI Bidding ensures smarter, data-driven bids that prevent wasted ad spend while still hitting performance goals. If you're not using it, you're leaving efficiency (and budget) on the table.
#AdTech #ProgrammaticAdvertising #DigitalMarketing #AI #MarketingStrategy #Advertising hashtag #MediaBuying #MarTech #AIinMarketing hashtag #DataDrivenMarketing