Today on the Potential in People Podcast we're joined by Ziba Goddard, Chief Consulting Office at COWRY Consulting.

Ziba shares with us some of the basics of behavioural science including why we fear losing something, how we all like to be in an 'in-group' and how we're much more protective over the things we've built than the things we didn't. 

A fascinating discussion, I'm sure you'll agree! Please do subscribe and leave a 5 star review if you liked it!

We additionally referenced Thinking Fast and Slow, and Nudge - both brilliant books. As well as my talks and blogs about co-creation.

Thank you for listening today!

PS As a new podcast, we're always trying to improve whether that's overcoming nerves or improving the audio quality - you have our commitment that we'll keep getting better for you, the community of listeners.