How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that less than 25 percent of exhibitors bother to set goals, yet it’s fairly easy to do. There’s no one right answer — you must figure it out for yourself based on a number of factors. Yes, you have to do your homework! It’s highly likely that your exhibit budget is tighter these days