Welcome to Sponsored Post Podcast: Behind-the-Lens of How Influential Content is Made. Sponsored Post Podcast is hosted by Justin Moore, Founder & CEO of Trending Family. In each episode, Justin sits down with influencers and industry professionals to discuss the exciting and complex world of influencer marketing.

In this episode, Justin Moore, Founder & CEO of Trending Family, interviews Corey Weiss, Head of Business Development at Ipsy. They discuss why influencers shouldn't create content with conversion in mind, and the 3 A's of influencer marketing: authenticity, accountability, and authoritative.

Learn more! Trending Family's Website: https://www.trendingfamily.com/ Trending Family's LinkedIn: https://www.linkedin.com/company/trending-family Justin Moore's LinkedIn: https://www.linkedin.com/in/justinnmoore/ Corey Weiss' LinkedIn: https://www.linkedin.com/in/coreyweiss/

Contact Trending Family: [email protected]