Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.

Chapters

• 00:00:00 – Where Algorithms Meet Ambition
• 00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos
• 00:03:25 – Behind the Hashtag: Stories That Sell
• 00:07:30 – Affiliate Hustle: The Influencer Blueprint
• 00:17:07 – Smart Ads, Smarter Results
• 00:25:50 – Creative Automation: Ads That Think
• 00:26:56 – GMV Max: ROI on Autopilot
• 00:28:03 – Paid vs. Organic: The Traffic Tango
• 00:29:14 – Performance, Perfected
• 00:33:46 – Success Chronicles: Lessons from the Frontlines
• 00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins
• 00:38:01 – $200 Playbook: Small Budget, Big Moves
• 00:47:47 – Final Nuggets of Wisdom

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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