Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.

If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.

Chapters:

• 00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now
• 00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter
• 00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time
• 00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold
• 00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns
• 00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro
• 00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened
• 00:22:01 – The Bonus Hack + What This Means for Your Next Campaign

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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