Brand Gems

3. Authenticity as a Competitive Advantage


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We are living in a world where being your true self in all situations and environments is something that is rare. Instead of saying or doing what we really mean or feel, we may behave in a manner to fit in. This might make us uncomfortable but sometimes that is preferred to the “risk” of standing out by being authentic. This episode shows how authenticity is actually a competitive advantage. Tune in to hear how actress and influencer Tabitha Brown, in less than five years, has transformed her life, her business, and become a household name in part by being her “authentic,”  true self.

[ EPISODE 3 TRANSCRIPT IS NOW AVAILABLE ON MY WEBSITE ]

Click here: https://diamondbrands.media/
Episode 3 Transcript: https://diamondbrands.media/brand-gems-episode-3-transcript/
   






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Brand GemsBy Andrea Wade