Making Data Matter

3. Avoiding vanity metrics, making decisions, and driving outcomes with marketing data - Josh Burns


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In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.

We discuss:

  • Why marketing matters for nonprofits
  • How do you make data-driven decisions about marketing?
  • What are some fundamental marketing best practices for nonprofits?
  • How do you decide which metrics to track in your marketing campaigns?

and more.

Josh Burns | LinkedIn

Spark Collective

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Making Data MatterBy Sawyer Nyquist and Troy Dueck