When I talk about blogging, I’m not referring to telling stories about your kids or debriefing your day. I’ll leave that special attention-seeking ridiculousness to fame-seeking lifestyle bloggers. Some of you might be thinking: “Wait, there’s more to blogging?” Yes, there is. 67% more leads for your business, specifically… but it's important that you know: it's not all rainbows and butterflies. How could an activity like blogging produce results like that? Let’s find out…

 

Transcription

Hi, and welcome.

 0:03  

Hello.

 0:04  

Whoa, Katie is like on point right now. 

 0:07  

I got water bottle number two.

 0:10  

Yes, she is ready to record the second podcast of Marketing with Purpose.

 0:16  

It's pretty big deal. 

 0:17  

I'm Monica Pitts and I'm with 

 0:19  

Katie Guinn. 

 0:19  

And today we are breaking down part of the big six. We talked about the big six in our last podcast, and those are the three big types of online marketing that people think of when we say online marketing. 

 0:33  

You said three Do you mean six? 

 0:35  

I mean six!

 0:36  

Okay, cause I was like, did we lose three big areas of online marketing in this little amount of time?

 0:41  

Oh my gosh, my math is so bad Katie, you don't even know.

 0:44  

I think it's just the human brain; too. That's okay. We've all got one. 

 0:47  

I have to break out my calculator to like count how many toes I have.

 0:53  

One, plus one. Haha!

 0:53  

Wow, that is really building confidence that I have any idea what I'm going to talk about in this podcast. Thanks for sticking with us!

 1:00  

Ya know, it's that online marketing is your strong suit, not counting toes. 

 1:04  

Yeah, yeah.

 1:05  

And that's okay. 

 1:06  

All right. 

 1:07  

We've already derailed.

 1:09  

The big six! We talked about the big six, we're talking about website, email marketing, paid online advertising, social media, blogging, and directory listings. And today we are going to focus on blogging.

 1:22  

It's my favorite kind.

 1:24  

The good, the okay, and the ugly. And we've been blogging a really long time. I think we started our blog back in 2006.

 1:32  

And we can touch on later on here. In this episode, we can touch on how I felt like I almost killed it, but I didn't, and we'll talk we'll talk about that you felt you felt

 1:39  

You felt like you -- no! You killed our blog?

 1:42  

No, because we'll talk about why you can really can't kill it. Once you start, you know, it's still there. 

 1:47  

Gosh, I didn't know you killed it!

 1:49 &nb