Lorne talks about 3 books that are guaranteed to improve your marketing.

Book 1: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Luke Sullivan, Sam Bennett)

Book2: Damn Good Advice (For People with Talent!): How To Unleash Your Creative (George Lois)

Book3: Contagious: Why Things Catch On (Jonah Berger)