Creative Strategist Mark Wiggins chats with Head of Technical SEO Leonie Mann, Senior PR Manager Karl Young and Digital PR Specialist Rachel Humphreys for this 'Festive Special'. In the episode, they discuss link building as a PR and SEO tactic, how to do it well and debunk the sometimes bad reputation it has in the industry. Plus, the team tackle those famous festive arguments - 'which is the best Celebration?' and 'is Die Hard a Christmas movie?'.