3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes
What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.
3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes
What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.