This time, I dive deep into the world of brand and its intimate connection with culture.

I'll explain what brand actually is – and what most people don't understand about it.

And I discuss how branding creates value and how marketing communicates that value to customers. 

I'll get into how to understand your audience and what people tend to ignore. Plus purpose and staying true to your values.

In this episode:

Join me as we continue to explore the human side of business. And don't forget to let me know your thoughts at [email protected].