This episode gives you three key tips to keep in mind when trying to implement brand extension. What is brand extension? This is where you launch a product through leveraging an established brand. This model for business growth has been adopted by a plethora of leading brands. For example, easyGroup leveraged its success in the airline industry with easyJet to accelerate their entrance into other industries like easyHotel, easyCar and easyCoffee. Despite the attractiveness of this strategy there are still risks to keep in mind.