Whether you realise it or not, people are talking about your research online. Can you really afford to miss the chance to be a part of these conversations?The latest minicast episode of the Startup Scientist covers why your online presence is important and how to build it as an academic. Dan shares some tips on which social networks you should be a part of, the perils of spending too much time on curating your social media, and how to set up alerts on when people google you and the terms they use to find your work.

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