Beyond Insights

3 business books that will change the way that you think

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In this episode, Jodilee Manuel and Alexandra Hoffman consider 3 business books that have been pivotal in their thinking while working at Syft Analytics. They chat about:

  • The positive in monopoly
  • The importance of founders & your initial team in a startup
  • Finding & showing your purpose
  • Inspiring customers to buy
  • Inspiring your team to stay
  • How we make decisions
  • How to create a customer-centric marketing strategy
  • And more!

    • For those who are interested, here are the books we reference:

    1. Zero to One: Notes on Startups, or How to Build the Future by Blake Masters and Peter Thiel
    2. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
    3. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
      4. ...more
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