Do you factor in readthrough when you calculate the effectiveness of an ad? This week Bryan delves into the upside of readthrough. Be sure to hop on over to Best Page Forward and get your book's description in tip top shape! Bryan shares his progress on Last Week's Relentless Author Actions. This week he'll be increasing his spend and reporting on his most important Lesson. The top performing Ad of the Week is: Writing Prompts Journal. The keyword targeting that tied for first place include "voice" and "on moral fiction" — bringing in two sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: Do you track your readthrough? Are you willing to factor that in when advertising the first books in your series? (Even when it looks like you're losing money)