<p>This week you’ll be listening in as Adebola Adegbulugbe invites her mentor and close-friend Sinmisola Hughes-Obisesan to join her in conversation. Adebola is currently a Creative Team Lead at Leo Burnett Lagos. She was delighted to become an alumni of See it Be it in 2017.</p> <p>They cover topics as varied as the power of trust, ageism, all-male jury panels and how Sinmisola’s attempt to try out for the all-boys sports teams in school informed her entire career going forward.</p>

This week you’ll be listening in as Adebola Adegbulugbe invites her mentor and close-friend Sinmisola Hughes-Obisesan to join her in conversation. Adebola is currently a Creative Team Lead at Leo Burnett Lagos. She was delighted to become an alumni of See it Be it in 2017. They cover topics as varied as the power of trust, ageism, all-male jury panels and how Sinmisola’s attempt to try out for the all-boys sports teams in school informed her entire career going forward.

3. Changing the Narrative

In the creative branded-communications industry today, there is a gender equality issue. When it comes to creative leadership, women are heavily outnumbered by men. This isn't just an issue for women working in the industry, it's everyone's issue, because the creative decisions that are made by a male majority, influence millions of people around the world. 

In 2014, we at Cannes Lions launched "See it Be it", a campaign to not only raise awareness of the imbalance in our industry, but to actively create support networks and build pathways for a diverse group of women to progress their careers. This scheme is produced in partnership with Spotify, who are committed to championing under-represented voices through the power of audio.

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In the creative branded-communications industry today, there is a gender equality issue. When it comes to creative leadership, women are heavily outnumbered by men. This isn't just an issue for women working in the industry, it's everyone's issue, because the creative decisions that are made by a male majority, influence millions of people around the world. In 2014, we at Cannes Lions launched "See it Be it", a campaign to not only raise awareness of the imbalance in our industry, but to actively create support networks and build pathways for a diverse group of women to progress their careers. This scheme is produced in partnership with Spotify, who are committed to championing under-represented voices through the power of audio.

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3. Changing the Narrative

3. Changing the Narrative