The Clockwork Book Club

3. Chapter 2: Clarify Who You Serve


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Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself.

In this episode, we discuss:

  • How to do less to achieve more

  • The value in narrowing your niche.

  • Completing the Crush/Cringe Analysis


  • We suggest that you read the chapter and then come listen to this episode covering pages 25-40.


    Don't forget to use your ⁠Study Guide⁠ and ⁠Discussion Guide⁠ to get the most value out of book club!


    You can share your reflections with us over on Instagram --> ⁠@rlclockwork⁠


    If you don't have your copy of the book yet, you can grab a ⁠physical, kindle, or audible version here.

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    The Clockwork Book ClubBy Run Like Clockwork