Have you ever wondered what drives the brand loyalty of one of the biggest creativity software companies? In this episode of ‘Behind The Experience’ we dive into the world of experience marketing with Clare Cahill, Head of Experience Marketing, APAC at Adobe. Clare shares how to enhance experiences with technology, explores the relationship between digital and physical experiences, and defines that value of both.

“I think the beauty of digital, the absolute beauty of digital is that breadth and volume, but also the personalisation now is becoming so much better. Especially in the B2B space, we're really starting to be able to craft how you talk to your customer.”

This interview was recorded prior to COVID-19 impacting the event industry. Key learnings can taken from Clare's insight into the relationship between live and digital experiences and the strategies that drive them.

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