https://www.youtube.com/watch?v=iYod0evZGxw&feature=youtu.be

Thoughts on what to look for in potential customers.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Reclassifications for potential customers.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

There's a lot of different ways that you can divide up different customers or potential customers and in this cases are three ways to be able to look at it. And it's a great way to be able to step back and take a look at your marketing and think about your long term strategy when it comes to marketing.

Because a huge part of strategy is marketing, it really is. And it's one of those places that most businesses just kind of put off until they need it type of thing, where you just kind of Hope it just kind of runs on its own, you know, just put an ad in the Yellow Pages and let it run type of deal.

What's really good is if you can get ahead of it, if you can have strategies systematized them to where you don't have to think about them, except for a short period of time while you're putting it together, and then just tweaking them as they go along.

Yeah, there's always going to be tweaking that needs to happen someone needs to do the tweaking, maybe higher, so that out the tweaking, but tweaking has to happen somewhere. So let's talk about what those three different categories are.

The first one is the person that's ready to buy now, right?

That there's there are people out there that want what you have, right?

Now I don't care what time of day it is, day or night, there are somebody out there that's ready to go now, all they have to do is have your offer in front of them for whatever product and it's gonna be different.

Obviously if you've got only pull back a second here, if you've got a let's say, you've got many products that you sell through your business, okay, each product has a different set of these, right. But if you have only one product if you have only one service, let's take it one thing at a time here, someone right now wants exactly what you offer.

They want it you don't have to sell them on it, you just have to explain to them that it's available and that there's a price and they're willing to pay it.

That's one person they're ready. Now they're ready to pay now and you got to get in front of them right now. Because tomorrow, it may be different, maybe they won't be or maybe next week, they won't be or next month or next year, they won't be in that spot. But right now they are, there's a certain percentage of the people out there and who knows what that is.

What you got to get really good about that group is determining what are the signs of someone that's in that looking zone?

What is their thought pattern going on when they're and then now spot, right?

The second we could talk all day about the now spot it's what most marketers focus on is the now the people were ready and hot to buy now the low hanging fruit as people call it, right?

But really, you got to look beyond the now people because finding all the now people's impossible, there's a certain amount of exposure, you can get to be able to grab the now people.

But in general, you got to look a little bit beyond that, because it's really tough to find all the now people right now not that you shouldn't try. But just something to consider in the long run the second a...