On our second full episode Jack speaks with our Global Marketing Manager for Market Insights and Sustainable Innovation, Christophe Morel. In this episode, Christophe will give the audience an overview of the consumer trend of Comfort. How we define it, the different factors that play a role in comfort, and how article producers can meet their customers' needs around comfort.

3. Comfort with Christophe Morel

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

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Chemistry

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market &amp; consumer trends and how you the article producer can increase your success, reaching your business goals.

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3. Comfort with Christophe Morel

3. Comfort with Christophe Morel