Ever wondered why some Managed Service Providers (MSPs) excel at sales while others struggle to gain traction? Today Conner chats with Ian Richardson, the brilliant mind at Fox & Crow Group. They unravel the mysteries of MSP sales process failures, explore the pitfalls, and offer some transformative solutions. If you are stuck in the tech jargon trap and losing potential clients in translation then today’s episode will help you to craft a compelling message that resonates with your audience. Let’s redefine your approach to MSP sales.

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianalexanderrichardson/

Check out Fox & Crow at: https://foxcrowgroup.com/

Want to find out more about Security Awareness Training? Check out Phin Securities: https://www.phinsec.io/

Connect with Connor on LinkedIn: https://www.linkedin.com/in/connor-swalm/