Highlights from this episode include:

• Why your copy repels buyers like a mall kiosk salesperson (3:52)
• Making this mistake with your offer is destroying your sales (4:42)
• Writing from this perspective is the key to generating unlimited sales from your copy (5:28)
• Why whispering beats yelling and how this guides your writing (8:24)
• Defeat your prospect's hardwired sales resistance when you do this in your copy (9:21)
• The CTA mistakes you're making that are ruining your entire sales process (13:20)