Three companies walked into a room that should have been a competition. They walked out with one product that changed how families travel with their pets, stay connected on the road, and never lose a day of vacation to a broken part.

In this episode, David Shaft sits down with Mark Fecker (CEO of Robo) and Steven Loving (Core Wireless) at Auto Tech 2025 in Novi, Michigan to unpack the communication strategy behind Winnebago Connect.

What you will learn:

Why listening before you design prevents the most expensive communication mistake in product development.

The Google and Nest footprint strategy and how it applies to every professional relationship you build.

How vulnerability became a leadership tool when field testing failures hit.

The Tuckman model (forming, storming, norming, performing) and why real teams never skip the storm.

Why 60 to 70 percent of RV owners travel with pets and how that insight became a flagship feature.

The communication move that turned three competitors into one team.

Try This Tomorrow: Sit in your client’s seat for three to four hours this week. Picture your perfect customer. What is their day actually like? What would you build for them if you stopped thinking about your product first?

Free Communication Playbook: https://ctcpodcast.media/free-playbook

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Website: https://ctcpodcast.media

LinkedIn: https://linkedin.com/in/davidshaft