Revenade Managing Partner, Scott Williamson, and Revenade Manging

Director, Tim Phillips, discuss the 3 core “abilities” every CEO, business

owner and sales leader desperately needs for sales success.TranscriptHello, and

welcome to the first episode of the Sales Experience. A semi-monthly podcast

where we will share insights, lessons learned and best practices from top sales

leaders. Each episode will provide experience based information that you can

immediately apply to help your company grow its top line.----more----Stephanie:         My name is Stephanie Jordan and I’ll

be your guide this week for success strategies in the world of sales. Today,

I’ll be talking with two of Revenade’s sales leaders about the three core

abilities every CEO, business owner, and sales leader desperately needs for

sales. Let’s start with a brief look at this day in business history, where we

highlight a key event that took place on this day.                           On this day

in history, Charles M. Schultz introduced the world to the much beloved Charlie

Brown comic strip.

Charlie Brown and the Peanut's gang have since been used in the marketing world

to boost for sales in such companies as Chex Mix, Bounty, Cheerios, Ford

Motors, Kraft Foods, and even Met Life. In the sixty four years that the

Peanuts cartoon has been running, it has brought considerable joy to both the

readers and the marketing teams that have been lucky enough to snag the rights

their images. I'm not so sure if Mr. Schultz knew he was creating a sales and

marketing juggernaut when he first sketched the silhouette of Charlie Brown,

but it just goes to show that even the most hapless of characters can be sales

champions. If they're likeable and hopeful, that next time, they might just

win, provided they keep their eye out on the football.Now I

would like to take a minute and introduce Scott Williamson and Tim Phillips

from Revanade. Scott Williamson is the founder of Revanade and serves as the

firm’s managing partner. For over 25 years he has helped companies throughout

the world develop and execute strategies that accelerate profitable revenue

growth. His partner at Revenade, is none other than Tim Phillips, who serves as

the managing director. Tim brings over thirty years of professional leadership

and executive experience. As well as immeasurable knowledge and expertise in

the sales arena. Thank you both so much for joining us today. Scott:

                Thanks Stephanie.Tim:                    Thanks Stephanie, so

great to be with you.Stephanie:

        Great! In looking at Revenade's

website and YouTube channel, I see you have developed a tool called the

Enterprise Sales Predictability Model. At its core are three elements or

abilities that every CEO business owner and sales leader needs to run his or

her business. Scott, perhaps you could share with our listeners what you and

Tim mean by this? Scott:

                Sure, Stephanie. You

see business leaders have an extremely difficult job in that they are under a

tremendous amount of pressure, they have to make decisions without the full amount

of data, sometimes they have too much data that they have to make, the thing is

that not all of this is in their control, they've got people, they got

processes, they got technology, and they can't control all of this and yet

somehow they have to make a decision about the future before the future

actually happens.Tim:                   Yeah, and you know the

other thing, Stephanie is that we, through the shared experiences we've all

had…all the parts that Scott just described is-you also have marketing

conditions, you have competitor moves, and what we are really looking to do is

finding the three- what we call-abilities and for working with a wide range of

business leaders and their CEO's and sales executives the three things that

they all desperately want and need are what we cast as the three abilities are:

visibility, reliability, and then ultimately pr