Sign up to save your podcasts
Or
Share 3 - Creativity Loves Constraints: Lessons from Trades to Tech
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
3 - Creativity Loves Constraints: Lessons from Trades to Tech
Don’t be the system. Build what lasts.
In this episode of The Craft & Calling Podcast, host Christene Marie sits down with Seth Wixtrom, a tradesman turned business builder who grew up in construction, learned problem-solving on job sites, and now helps home service businesses leverage systems and automation to scale with integrity.
From swinging a hammer at age 11 to leading with GoHighLevel AI tools, Seth shares timeless lessons.
This conversation dives deep into balancing grit with growth, and why protecting your culture is just as important as protecting your bottom line.
🔍WHAT WE TALK ABOUT
⏱ CHAPTERS:
0:00 Intro
2:04 Growing Up in the Trades
4:04 Self-Directed Education & Problem-Solving
9:04 Blending Blue Collar Grit with Entrepreneurial Freedom
16:50 Shaking Things up: Leaving a Job and Building Memories that Last
23:01 Viktor Frankl & Meaning through Experiences
25:44 The Rise of AI in Home Services: Balancing Automation with Connection
31:58 Customer Experience & Predictability in the Trades
36:05 GoHighLevel as “Salesforce for Small Business”
46:10 Building Processes for Legacy and Exit
48:40 Don’t be the System: Why Venture Capitalists Undervalue Family Businesses
50:56 Closing Remarks
⭐RESOURCES
📚Books Recommended in this Episode:
⚒️JOIN THE CRAFT & CALLING COMMUNITY
https://thecraftandcalling.com/linktr/
👤 GUEST BIO: SETH WIXTROM
Seth Wixtrom is a Digital Solutions Architect and founder of Excelsior Digital Consulting, where he helps small businesses grow by solving the tech challenges that hold them back. More than just a systems expert, Seth is deeply passionate about empowering business owners to focus on what they love: by creating seamless, scalable solutions that align with their vision. His work is grounded in empathy, clarity, and a genuine desire to help others make confident leaps forward.
GoHighLevel Automation Expert
🔗CONNECT WITH SETH
LinkedIn: https://www.linkedin.com/in/sethwixtrom
Website: https://www.excelsiordc.com
💡THANK YOU FOR WATCHING
#CraftAndCalling #TradesLeadership #LegacyBuilders #BuildWhatLasts #FromTheField #ConstructionLife #HomeServiceBusiness #EntrepreneurshipInTrades #LeadershipGrowth #FamilyBusiness
View all episodes
By Christene MarieDon’t be the system. Build what lasts.
In this episode of The Craft & Calling Podcast, host Christene Marie sits down with Seth Wixtrom, a tradesman turned business builder who grew up in construction, learned problem-solving on job sites, and now helps home service businesses leverage systems and automation to scale with integrity.
From swinging a hammer at age 11 to leading with GoHighLevel AI tools, Seth shares timeless lessons.
This conversation dives deep into balancing grit with growth, and why protecting your culture is just as important as protecting your bottom line.
🔍WHAT WE TALK ABOUT
⏱ CHAPTERS:
0:00 Intro
2:04 Growing Up in the Trades
4:04 Self-Directed Education & Problem-Solving
9:04 Blending Blue Collar Grit with Entrepreneurial Freedom
16:50 Shaking Things up: Leaving a Job and Building Memories that Last
23:01 Viktor Frankl & Meaning through Experiences
25:44 The Rise of AI in Home Services: Balancing Automation with Connection
31:58 Customer Experience & Predictability in the Trades
36:05 GoHighLevel as “Salesforce for Small Business”
46:10 Building Processes for Legacy and Exit
48:40 Don’t be the System: Why Venture Capitalists Undervalue Family Businesses
50:56 Closing Remarks
⭐RESOURCES
📚Books Recommended in this Episode:
⚒️JOIN THE CRAFT & CALLING COMMUNITY
https://thecraftandcalling.com/linktr/
👤 GUEST BIO: SETH WIXTROM
Seth Wixtrom is a Digital Solutions Architect and founder of Excelsior Digital Consulting, where he helps small businesses grow by solving the tech challenges that hold them back. More than just a systems expert, Seth is deeply passionate about empowering business owners to focus on what they love: by creating seamless, scalable solutions that align with their vision. His work is grounded in empathy, clarity, and a genuine desire to help others make confident leaps forward.
GoHighLevel Automation Expert
🔗CONNECT WITH SETH
LinkedIn: https://www.linkedin.com/in/sethwixtrom
Website: https://www.excelsiordc.com
💡THANK YOU FOR WATCHING
#CraftAndCalling #TradesLeadership #LegacyBuilders #BuildWhatLasts #FromTheField #ConstructionLife #HomeServiceBusiness #EntrepreneurshipInTrades #LeadershipGrowth #FamilyBusiness