CRO Live Hour

#3 – Culture of Experimentation, KPIs for Experimentation, Sales Funnel vs. Marketing Funnel, A/B testing tips


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In this episode, Khalid and Simbar focus on the following questions: 

  1. What are the components of a successful culture of experimentation?
  2. What KPIs can you use to track the success of experimentation?
  3. What’s the difference between a sales funnel and a marketing funnel?
  4. What are the deliverables of the Conversion Rate Optimization Project? 
  5. What makes you say no to a prospective client?
  6. What five best tips for running A/B tests the right way? 

QUESTIONHave a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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CRO Live HourBy Khalid & Simbar