Welcome to Bad Decisions Coffee Break #3 

Different Types of Augmented Reality for Your Brand

In this episode, we'll explore the different types of augmented reality that brands can use for their branding and marketing efforts. We'll look at examples of how brands have successfully incorporated AR into their campaigns, from virtual try-ons for cosmetics and fashion to interactive product demonstrations., By the end of this episode, you'll have a better understanding of how augmented reality can be used for branding and marketing, and how other brands are successfully leveraging this technology to create innovative and engaging experiences for their customers. 

00:00:00 Introduction 

00:00:55 Episode Breakdown

00:02:49 Latest AR Glasses by Xiaomi 

00:07:53 Product Showcasing using AR

00:09:56 Product Showcasing Example (Dior) 

00:13:10 Virtual Store (Portal) 

00:14:14 Virtual Stores Example

00:19:19 Virtual Try-ons

00:23:08 Target Tracker (Marker-based) AR experiences

00:24:44 Target Tracker Example (Art Exhibition) 

00:28:38 Target Tracker Example (Merch package) 

00:32:40 Custom Location AR Experience

00:33:34 Custom Location Example (Canada Place)

00:34:49 Custom Location Example (Louis Vuitton)

00:42:30 AR Games

00:44:52 AR Games Example (NBA)

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