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WHY, WHY, WHY are sales professionals still using the tired outdated cold outreach techniques?

Do they really work?

Or are sales professionals told they work only in volume and blast out 10,000 emails without a thought in their head chasing those meetings.

Write better, thoughtful emails to qualified prospects that show

A. You know who I am, what I do and how you can solve a problem of mine
B. Even if the email is automated, it appears you did your homework
C. You get to the point and tell me why I should keep reading already (focus on buyer, not yourself).

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Connect with Mike:
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If you are in outside sales and have had any of the following:

- New to Outside Sales
- New to an industry, new product, new territory - any type of change
- Experienced, but have lacked training and business development
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If any of those descriptions sound like you or someone you know,
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