In this podcast, Stephen Martin discusses three key upgrades that can significantly enhance a website's effectiveness in generating leads. He emphasizes the importance of consistent blogging, integrating live reviews, and utilizing live chat or AI bots to improve user experience. Additionally, he highlights the need for personalization through video content and engaging writing to connect with potential customers.

Takeaways

• Upgrade your website to increase leads.
• Consistent blogging is essential for SEO.
• Integrate live reviews for authenticity.
• Live chat enhances user experience.
• AI bots can facilitate meaningful conversations.
• Personalization is crucial for customer connection.
• Video content can boost engagement.
• Avoid overly relying on AI for writing.
• Use personal stories to enhance articles.
• Start with one upgrade to avoid overwhelm.

Keywords

website upgrades, lead generation, AI, user experience, live chat, personalization, blogging, video content, customer reviews, SEO

To find out more contact Stephen and the team at ⁠VirtualInnovation.co.nz⁠ for all things web design, WordPress and ecommerce.