Links related to this video:

https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210331 (Build Your Email List for Marketing and Sales)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210331 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails)

Getting your email opened is the first sale you have to make…

I think of copywriting and selling as a series of tiny sales.

There’s the big sale toward the end where they actually give you money.

But that sale will never happen if you don’t make all the other tiny sales along the way.

And often, it’s the FIRST sale in the sequence that plays the biggest role…

Because the more people you get to take you up on the “email open rate” sale…

Or the “ad engagement” sale…

Or the “reading the headline” sale…

The more people you have going through each subsequent step in your marketing or selling message.

That’s why email open rates are so critical — because they impact the performance of everything that follows…

And you might think that clever copywriting is the secret to higher email open rates.

But in my experience sending over 1,800 emails for Breakthrough Marketing Secrets…

Plus countless other emails for myself and clients…

There are actually two MORE IMPORTANT factors to email open rate than copywriting.

In today’s episode, I share my thoughts on getting your marketing emails opened, using copywriting and those other two factors…

Watch and discover the 3 email open rate secrets…

Yours for bigger breakthroughs,

Roy Furr