Today I have 3 mini-stories I want to share with you to illustrate why you need to use brand strategy to align your business for success. 

1. A Brand strategy is a compass, it’s all about giving yourself a direction that you can rely on when in need or weighting ideas.  

2. The Brand strategy way to engineer the subconscious influence on people. (Tribal effect)  

3. The clarity of your brand reflects on the clarification of your offer.  And finally, I talk about how it directly affects executive decision-making relative to your business strategy.