How to Real Estate Today

3: Finding the Right Brokerage


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In this episode, Rebecca Green and Kim Borcharding discuss the different types of real estate brokerages and the pros and cons of each. They cover national brands, local boutique brokerages, virtual brokerages, and low-cost options. They emphasize the importance of considering individual needs and goals when choosing a brokerage. They also share their personal experiences with different brokerages and offer advice for agents looking to make a switch. The key takeaways include the importance of community, the need for ongoing learning and innovation, and the value of aligning with a brokerage that supports your specific needs and goals.

Takeaways

  • Consider your individual needs and goals when choosing a brokerage
  • Different brokerages offer different levels of support, training, and community
  • Virtual brokerages can provide innovative technology and flexibility
  • National brands offer name recognition and global reach
  • Local boutique brokerages can provide a tight-knit community and specialized knowledge
  • Low-cost options may be suitable for agents with few transactions or specific circumstances
  • Continuously evaluate your brokerage choice as your needs and goals evolve

Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

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How to Real Estate TodayBy Rebecca Green + Kim Borcherding