In this episode, I’m joined by CiCi Goktas – a holistic health coach, yoga teacher, and women’s circle leader. CiCi’s mission is to support women in building a strong mind-body connection. She helps women navigating the messy parts of life.

We dive into how CiCi uses storytelling to break down shame and create honest conversations around motherhood, menopause, and raising a neurodivergent child. She shares how showing up authentically online has helped her build deeper connections and why knowing yourself is the foundation for sharing your story with confidence.

We also talk about her experience of personal brand photography (and our Sex and the City-inspired photo shoot!) and why embracing who you are – at any age and stage – is one of the most empowering steps you can take in business and life.

What you’ll hear in this episode:

• Why CiCi started her coaching business and her powerful “why” behind it.
• How she shares deeply personal stories while staying true to her values.
• The importance of slowing down and tuning out the online “noise.”
• How to approach content creation authentically (and sustainably).
• Advice for building your personal brand story in a way that works for you.

If you’re navigating change, telling your story, or wondering how to show up online as your truest self, this conversation is packed with honesty, inspiration, and practical wisdom.

Find CiCi on: Instagram

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories