Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PR is the way to go. Here are 3 suggestions for starting your publicity campaign now:

Make that call.

Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media members, it’s the best way to make contact and start a working relationship. After all, how are reporters going to talk about your business if they don’t know who you are or what you have to offer?

As a business owner, you are an expert in your field and can provide valuable information to media members. Let them know you are available to help! Think about their needs first and how you can assist them with all of their stories. If you become a valuable resource, you’ll end up with press coverage you can’t buy!

Use Search Engine Optimization (SEO).

If you haven’t already done so, start using main keywords in all of your content. If you were a customer, what words would you use to find your products and services online? By incorporating these words into your online copy, marketing materials and press releases, search engines will have a better chance of finding you…and so will media members and potential customers! You can start here until you can afford to hire an expert SEO copywriter.

Twitter Away.

Are you tweeting on Twitter®? By following others, and obtaining followers, you can increase site traffic and awareness very quickly. Plus, you can share valuable information about your products and services and speak directly to customers. (Just be careful you don’t spend too much time on Twitter. It can be addictive!)

These are simple tips, but they can make a big difference to get your small business noticed!

 

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