Mike Pratt is CEO and co-founder of Panamplify, a Dallas SaaS startup that serves medium-sized marketing agencies with an automated client reporting solution. Panamplify automatically builds stunning and meaningful reports so agency teams can focus on adding value not building PowerPoint presentations and spreadsheets. Mike started his career in the Air Force and then joined Goldman Sachs in New York City as a trader and analyst. He moved to Dallas in 2010 to start a digital marketing agency that served large companies. At his agency, he discovered the time-consuming problem of monthly client reporting that Panamplify solves. In this episode, Mike talks about the challenges of automating an existing manual management process, building software with a small team, and building communities of tech leaders in Dallas.