Walk 2 Wealth

3 Game-Changing Sales Secrets I Learned from Russell Brunson


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In this solo, audio-only episode of Walk 2 Wealth, I break down the top 3 sales and storytelling takeaways I picked up from Day 1 of Russell Brunson’s 3-Day Online Selling Challenge — and how I’m applying them to my upcoming $100K launch.

This isn’t a highlight reel — it’s real-time insight and application from one of the greatest online marketers to ever do it. I’m walking you through exactly how I’m processing, integrating, and implementing Russell’s teachings into my business.

You’ll learn:

  • Why 90% of sales success is subconscious (and how to sell to the elephant and lizard brain)
  • How to build offers using the “If You Give a Mouse a Cookie” framework
  • The 3-step storytelling formula that actually moves people to buy
  • How to baby-proof your offer so clients feel success is inevitable
  • The #1 reason people don’t buy — and how to overcome it

This episode is packed with mindset rewiring, actionable frameworks, and behind-the-scenes strategy from my $100K day game plan.

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Walk 2 WealthBy John Mendez

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