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Buyers and sellers don't always see eye to eye. Things buyers consider important sometimes aren't even have sellers' radar. And those gaps can create friction or worse cause a sale to be lost. Listen as Lee Frederiksen, author of Inside the Buyer's Brain, explains the three biggest gaps between buyers and sellers and how to close them.
Buyers and sellers don't always see eye to eye. Things buyers consider important sometimes aren't even have sellers' radar. And those gaps can create friction or worse cause a sale to be lost. Listen as Lee Frederiksen, author of Inside the Buyer's Brain, explains the three biggest gaps between buyers and sellers and how to close them.