Who killed the Bronco?

In the third episode of this series the Bronco moves into middle age. This is the decade that it starts taking a series of body blows. There is increased competition from other carmakers, and complacency within Ford.

In the 1990’s the Bronco hit the national headlines for two completely different but equally horrific reasons: The Bronco II rollover controversy, and the OJ Simpson highway chase.

The smaller, more nimble Bronco II was built to be fuel efficient and save drivers a lot of money at the pumps… but it ended up costing Ford at least hundreds of millions in the courts.

Meanwhile the infamous Slow White Bronco highway chase connected the brand to a violent muder case and issues of race and justice. Did OJ Simpson kill the Bronco?

Sonari Glinton looks at the chase from the side of the highway as the Bronco drives past… then checks in with Bronco fans from a parts warehouse in Michigan, and a high school cafeteria in South Carolina.

for more info: broncopodcast.ford.com