The absolute worst time to prepare for a crisis is when you’re in one! This week, Maha shares her insights on how to be better prepared to meet a crisis head on, what your brand should do in the face of a PR crisis and some tips on making sure you learn from each mistake. Subscribe to Savvy Talk in your favourite podcast player or streaming app by searching for Savvy Talk. We’re also on [Alexa](https://www.amazon.com/Amaeya-FM-Savvy-Talk/dp/B07LCD49PB/). You can also follow [Digital & Savvy on Instagram](https://instagram.com/digitalandsavvy).