The unstoppable rise of Elon Musk.

Whether you love him or loathe him there is definitely something you can learn from him. From electric cars to telecommunications and even space exploration. The serial category creator knows exactly how to create, define and dominate entire industries.

So what is Elon’s secret sauce? 

In today’s episode, we look at how Musk crushes the competition. We pinpoint the location of Europe’s Silicon Valley. And, we reveal what you can do to be a category leader too. 

What to look forward to:

00:50 Elon Musk’s telecommunication takeover.

03:50 Is category creation hard?

10:15 What are the redundant roles in your team?

18:30 Our crystal ball finds a Silicon Valley in Europe. But where?

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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