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3. Healthcare ecosystem mapping
Healthcare ecosystem mapping: A first step to shape your market. An article published by Board of Innovation.
Read the article: https://bit.ly/37KaCMn
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Podcast host: Alexis Brion Gut, innovator and business strategist. Connect & Follow: www.linkedin.com/in/alexisbrion/
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Transcript:
In this article, Nick Bogaert, managing director at Board of Innovation Americas, tells us why ecosystem mapping is a critical first step in developing an ecosystem strategy and get some actionable insights on how to go about it.
Nick explains that more and more organizations are shifting from a self-centred, business oriented perspective where they ask ‘How can I create more value for the patient/HCP’ towards a more collective perspective where they ask ‘How can we create more value for the patient/HCP?’ and ‘How can we optimise our ecosystem?’.
An ecosystem map provides business stakeholders with a holistic overview of the different stakeholders and their internal relationships that together make up the ecosystem in which they aim to operate.
Nick spots three important benefits of ecosystem mapping:
The article includes a link to the free Business Model Kit tool used to create this healthcare example.
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Music by Mezhdunami from Pixabay Cover photo by Gradienta on Unsplash
Disclaimer: I only share articles publicly available on the internet and from sources offering social network sharing.
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By blaHealthcare ecosystem mapping: A first step to shape your market. An article published by Board of Innovation.
Read the article: https://bit.ly/37KaCMn
*
Podcast host: Alexis Brion Gut, innovator and business strategist. Connect & Follow: www.linkedin.com/in/alexisbrion/
*
Transcript:
In this article, Nick Bogaert, managing director at Board of Innovation Americas, tells us why ecosystem mapping is a critical first step in developing an ecosystem strategy and get some actionable insights on how to go about it.
Nick explains that more and more organizations are shifting from a self-centred, business oriented perspective where they ask ‘How can I create more value for the patient/HCP’ towards a more collective perspective where they ask ‘How can we create more value for the patient/HCP?’ and ‘How can we optimise our ecosystem?’.
An ecosystem map provides business stakeholders with a holistic overview of the different stakeholders and their internal relationships that together make up the ecosystem in which they aim to operate.
Nick spots three important benefits of ecosystem mapping:
The article includes a link to the free Business Model Kit tool used to create this healthcare example.
*
Music by Mezhdunami from Pixabay Cover photo by Gradienta on Unsplash
Disclaimer: I only share articles publicly available on the internet and from sources offering social network sharing.